Objective:

To enable healthcare marketers, to apply, in the changing South African market, the principles of strategic marketing, in order to proactively develop strategic marketing plans for their product range/s

• Strategic Management and Business Strategy
• The Strategic Market Management Process
• Strategic Analysis
• External and customer analysis
• Competitor analysis
• Market analysis
• Environmental analysis and strategic uncertainty
• Internal analysis
• Alternative Business Strategies
  • Obtaining a sustainable business strategy
  • Differentiation strategies
  • Obtaining a Sustainable Competitive Advantage – Low Cost, Focus, Pre-emptive Move
  • Growth strategies – Penetration, Product-Market Expansion, Vertical Integration
  • Diversification
  • Strategies in declining and hostile markets
  • Global strategies
• Implementation and the Planning Process
  • Implementing the strategy
  • Formal planning systems and support documentation

Who should attend: Marketing Managers, Group Product Managers, Product Managers with at least 3 years experience.

Duration: 5 day interactive workshop

Schedule:
16TH -20TH JULY 2012

Price:
R10500 EX VAT