Introduction
An effective healthcare representative is one who can communicate with healthcare customers’ in their language!
The base of this language is the anatomy, physiology, pathology and pharmacology of all the body systems, plus an understanding of how the healthcare industry operates.
The Smart Group’s Healthcare Representatives course has, since 1992, provided this background for representatives working for, or individuals wishing to work for, healthcare companies.
Training is conducted on a modular basis. Lectures are held on 13 Saturday mornings in Cape Town, Durban and Johannesburg. The course may also be completed by correspondence (self study).
Delegates are assessed by self assessments, mini-tests, an examination, a territory assignment and a selling skills role-play.
Delegates who achieve a minimum of 70% overall receive a certificate
Benefits
- Broadens the anatomy, physiology, pathology and pharmacology knowledge of current and new representatives.
- Ensures all representatives, current and new, have a standard base of knowledge
- Enables all representatives to communicate on a professional level with customers
- Expands the representative's knowledge beyond current therapeutic areas
Permits cross pollination of ideas between delegates attending the training.
Objective
To facilitate entry into a career in healthcare sales for people lacking the appropriate qualification or experience
To provide Healthcare representatives with market and medical (anatomy, physiology, pathology and pharmacology) training required under the proposed Marketing Code of Practice.
To help representatives / potential representatives obtain accreditation, for the classroom training section, of the recently registered National Certificate in Pharmaceutical Sales Representation
Programme Outline
- Healthcare Market Knowledge (Internal, External, Commercial)
- Selling Skills
- Microbiology and Defence Mechanisms
- Introduction to Anatomy
- The Nervous System
- The Endocrine System
- The Circulatory and Lymphatic Systems
- The Urinary System
- The Respiratory System
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- Managed Healthcare
- Marketing Code
- Territory Management and Administration
- The Digestive System and Nutrition
- The Reproductive System
- Territory Management
- Administration
- The Musculo-Skeletal System
- The Skin and Organs of Special Sense
- Pharmacology
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Who should attend
Representatives requiring training under the proposed Code of Marketing Practice
Representatives requiring accreditation under the National Certificate in Pharmaceutical Sales Representation
Individuals wishing to enter the industry but who lack the required qualifications or experience
Duration: 13 weeks part-time lectures on Saturday mornings (in Johannesburg, Cape Town and Durban) or via distance learning.
Schedule:
28TH JANUARY 2012,
3RD MARCH 2012 (ONLY IN JOHANNESBURG)
26TH MAY 2012
Cost: (Course only includes VAT)
R5900 (FULL)
R3000 (DEP)
X 3 R1200 (INST) |
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