Selling in is relatively easy The Challenge is selling through in today's OTC and front shop pharmacy environment

How can we sell through, in light of the controls on Schedule 1 and 2 products

The challenges of working with the Groups

Who do we train in pharmacy and how do we train them for optimal results?

Objective

To optimize OTC and pharmacy front shop sales, by selling in optimal volumes and using appropriate merchandising and staff training to sell through.

Programme Outline

  • The changing pharmacy market – identifying the opportunities and overcoming the threats
  • The role of promotional tools in OTC and front shop sales
  • Understanding the customer – building rapport
    • Who is the customer?
    • The manager, the pharmacist, the pharmacist assistant, the buyer or the front shop staff
  • Creative selling into OTC and front shop pharmacy
  • Growing sales by practically applying the principles of sound merchandising and in-store display
  • Providing training that motivates pharmacy staff to promote your products

Who should attend

Sales people promoting into OTC and front shop pharmacy.

 
Duration: 3 day interactive workshop

 

Schedule:
20TH – 22ND FEBRUARY 2012
28TH – 30TH MAY 2012

Price:
R6000 EX VAT

 
 
     
 

What is the optimal volume to sell into pharmacy?

How do pharmacy support staff respond to training?

Merchandising and setting up display - a challenge or a pain?

Selling-in is relatively easy!

But only selling through, via creative merchandising, training pharmacy support staff and building sound pharmacy relationships, ensures that the product sales are optimised and your team welcomed back again and again!

The SMART Group are specialists in Healthcare sales and marketing training, THE SMART HEALTHCARE OTC SKILLS TRAINING workshop will ensure selling in is converted to selling through.