Pharmacy Groups, Hospital Groups, etc. etc. almost daily the list of Key Account customers grows.
Increasingly Key Opinion Leaders need to be handled as Key Accounts
The Challenges is to really understand the business of each Key Accounts and to use this information to draw up and implement a personalized plan for each Key Account
Objective
To use the principles of effective Key Account management to develop and implement a Key Account plan.
Programme Outline
The concept of Key Account Management
Developing a Key Account plan
Customer, market and Environmental analysis
Mission statements and SWOT analysis
Setting Goals, strategies and developing action plans
Implementing monitoring and adjusting the plan
Who should attend
Representatives and managers involved in promotion to Key Customers.
Key accounts
Duration: 2 day interactive workshop
Schedule:
26TH & 27TH JANUARY 2012 AND 7TH & 8TH MAY 2012
Price: R5200 EX VAT
Do you have a personalised plan for each of your OTC key accounts?
