Objective

To enable healthcare sales and marketing personnel to:

  • Be aware of and understand the basic terminology used in clinical trials
  • Apply a structured approach to analysing clinical trials in order to assess their real value for specific patient situations

 

Programme Outline

Basic Terminology

  • Hierarchy of Evidence or difference between a case report and meta-analysis
  • Common Clinical Trial terminologies and their relevance

Analysing the Clinical Trial

  • Sponsorship i.e. who sponsored the trial
  • Were the clinical trial Methods appropriate
  • Analysing the results e.g. are the results clinically or statistically significant
  • What does the discussion, the conclusion and the abstract tell us?
  • Applying the STEPS concept of Safety, Tolerability, Efficacy and Effectiveness, Price and Simplicity to the trial

 

Who should attend: Marketing and sales people who use clinical trials to promote their products to healthcare professionals.

 
Duration: 1 day interactive workshop.

Schedule:
29TH FEBRUARY 2012

Price:
R3400 EX VAT
 
     
 

Understanding the principles of clinical trials enables more effective product promotion from the use of a trial.