Introduction

The dramatic growth of the complementary and alternative medicines market (CAM), i.e the market for none conventional medicine, has opened up major opportunities for sales people who can competently promote these products.

To be successful in this field sales people need to understand, in principle, all the CAM modalities, e.g. from homeopathy to diet therapy.

CAM training is the latest training programme to be developed and presented by The Smart Group.

 

Benefits

  • Broadens the knowledge of current and potential CAM sales people to ensure they can communicate effectively with all their customers.

Objective

To have the market knowledge and an understanding of the required activities to become an effective sales person in the complementary and alternative healthcare market.

Via an understanding of:

  • The different modalities making up the complementary and alternative healthcare market.
  • The Customers and their needs.
  • The Role Players and their offerings.
  • The Treatment options within each modality.
  • The Promotional Activities required for success.

 

Programme outline

  • Overview of the South African Healthcare Market Legislation
    • The Customers
    • The Companies
    • The Promotional Activities
  • The development of treatments for disease
  • The history of CAM
  • Categorization products and treatments by
    • Body system
    • Modality
    • “Brands”
  • Pharmaceutics

* All key modalities will address the background, methods of action, indications for use, expected outcomes, cautions and contra-indications and side effects.
  • The Modalities*
    • Ancient systems of healing
    • Nutrition and supplementation
    • Phytotherapeutics
    • Homeopathy
    • Ayuveda
    • Aromatherapy
    • Flower essences
    • Unani Tibb
    • Tissue Salts
    • Homotoxicology
    • Traditional African
    • Traditional Chinese
    • Anthroposophical
  • Integration of CAM and Allopathic medicine
  • Selling Skills Merchandising
  • Territory Management and administration
  • Marketing Code of Conduct

 

Who should attend

Current and potential representatives in or wishing to enter the CAM filed of sales and marketing

Duration: 8 weeks part-time lectures on Saturday mornings

Schedule:
TBC in Johannesburg, Cape Town and Durban

Cost:
On application